Leveraging Your Greatest Asset

Updated: Sep 6

Most people do not know how to optimize their business’ greatest asset to reach their goals.


Most people could not even tell you what their greatest asset is.


They might guess that it’s their product. Or their capital. Or their customer base.


But they would all be wrong.


Your greatest asset is right under your nose (well, almost). Technically, it’s behind your nose.


Your business’ greatest asset is your brain!


Your brain is an amazing machine. But, unlike a computer, it takes some care and guidance to operate at its best. Your brain requires regular, dedicated, distraction-free time to really kick into gear and show you what it can do.


Regular, dedicated, distraction-free time. These may be things you may not believe you have enough of.


You spend your time and attention on marketing plans, product launches, and financial statements. All good and necessary things. However, with regular, dedicated, distraction-free time, your brain can run circles around all the other systems that take your attention.


Your brain can tell you:

  • what areas of your business should be prioritized

  • how best to meet the needs of your business

  • creative ways to nurture the growth you want

  • what isn’t working well, and what might improve it

  • unlimited possible solutions to your biggest problems


Plus, the more you spend time listening to what your brain has to offer you, the more it will offer you. Its capacity grows with use! Your brain has capabilities that you haven’t even discovered yet!!


So when you think that you don’t have enough time to spend listening to what’s inside your head, you might just want to consider that you may not be able to afford not to.


Your greatest asset - your brain, has amazing things in store for you if you will make the effort to leverage it with regular, dedicated, distraction-free time.


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